The brief

Global Goal 1, 'No poverty', says that poverty can be eradicated by unlocking enormous human potential. Still, nearly half of the world's population lives in poverty, and thousands die every year due to lack of food and clean water.

What is this untapped human potential that we should unlock? Could it be creativity - resourcefulness? What are your thoughts? What solutions would you suggest to combat poverty?

Outline your idea in a sentence of no more than 50 words or bullet points, or present it as an image. 

Judging criteria

Our panel of Judges will evaluate how creative and innovative your solutions are. 

Our short guide to social enterprise

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