Our short guide to social or business enterprise


  1. What's innovative about your idea?
  2. Does it meet local or global needs? How passionate are you about addressing these needs?
  3. How clear is your business structure? Who manages sales, marketing, branding, product creation, team-building, and growth?
  4. Is technology integrated into the enterprise? Do you use video, audio, podcasts, downloads, live streaming, blogs, tweets, etc?
  5. Where is the enterprise based? In a factory, office, community, or home? Why
  6. What is the potential intellectual property (IP) value of the enterprise?
  7. Who is on the team? Do they share the same passion for the idea? How creative are they? Where are they located—locally or globally? How do you evaluate your team members (e.g., by performance, hours worked, or loyalty)?