How MASK supports the Global Goals

In 2007, MASK took on the challenge to help create a better world through creativity education. Here how our work supports all 17 Global Goals for Sustainable Development.

    Goal 1. No poverty

    Poverty can be eradicated by unlocking the enormous potential of humans to be resourceful. Creative solutions will resolve the problem of a lack of food and clean water, and help to achieve permanent social change.

    Goal 2. Zero hunger

    Creative sustainable agriculture systems will sustain the whole world’s population, increase productivity and production, maintain ecosystems, adapt to climate change, improve land and soil quality, and improve distribution systems.

    Goal 3. Good health and well-being

    Human ingenuity will win the fight against diseases and devise efficient and effective healthcare solutions for everyone.

    Goal 4. Quality education

    Creativity education - the educational practices that strengthen the capacity to create and innovate freely and at will -

     is the ultimate ‘quality education’ that engenders the key skills and qualities that lead to meaningful jobs and lives.

    Goal 5. Gender equality

    Gender bias undermines our social fabric and is a huge waste of the world’s human potential. All genders having equal rights - and access - to creativity will benefit all the world's citizens.

    Goal 6. Clean water and sanitation

    Creative people will design equipment and hygiene solutions that can stop unnecessary diseases and deaths.

    Goal 7. Affordable and clean energy

    Innovative solutions for renewable energy will counter and mitigate one of the biggest threats to our survival, climate change.

    Goal 8. Decent work and economic growth

    Creativity, innovation and entrepreneurship are key to the future of industry and economic growth. Technological upgrading will increase productivity, create new jobs, and spur enterprise.

    Goal 9. Industry, innovation, and infrastructure

    Creative people will meet future challenges and bring prosperity to communities across the globe through innovations in industry and infrastructure (such as sustainable technologies).

    Goal 10. Reduced inequality

    Too much of the world’s wealth is held by a small group of people, which means financial and social discrimination for the majority. Everyone must be enabled to realise their creative potential. When people are creative, they are self-sufficient, and the entire world prospers.

    Goal 11. Sustainable cities and communities

    Creative people will create safe, affordable and resilient cities with green and inspiring living conditions. Their ground-breaking ideas will improve housing, transport systems and roads, and protect the world’s cultural and natural heritage.

    Goals 12. Responsible consumption and production

    Creative people are responsible for the future. They embrace innovation selectively based on the common good, not material gains. They will devise ethical ways to use natural resources and reverse the harm that we have inflicted on the planet.

    Goal 13. Climate actions

    Creativity and innovation will combat the threat of climate change. It will effect changes and modernise infrastructure to protect the planet and promote greater prosperity across the globe.

    Goal 14. Life below water

    We have damaged oceans and seas that are essential to our existence. Our only hope is that people that are creative will come up with solutions that will eliminate pollution and overfishing and protect marine life.

    Goal 15. Life on land

    We have damaged life on land through deforestation, loss of natural habitats, and land degradation. Our only hope is that creative people can find solutions to sustain our ecosystems and preserve our biodiversity.

    Goal 16. Peace, justice and strong institutions

    Creativity is key to peace, justice and strong institutions. By definition, creativity is improvement for the common good. Lack of creativity in society leads to bureaucracy, injustice and abuse.

    Goal 17. Partnership for the goals

    Team-based creativity is the cornerstone of all innovation. The Global Goals can be met only if we work together to build technological and cultural advancement. To build a better world, we need to do two things - create and collaborate.