Understanding creativity 

and innovation

Creativity/creative thinking is the ability to visually connect knowledge across domains into new ideas and solutions, which serve the best interests of all.


Innovation is the practical application of creativity—transforming ideas into tangible outcomes. The true purpose of creativity lies in its real-world implementation and lasting impact on the future.


Creativity is a unique cognitive process, not merely a by-product of high IQ. It involves analytical and systemic thinking, which Albert Einstein called 'true intelligence' and Edward de Bono described as 'the highest form of intelligence'.


Creativity is not limited to artistic expression; it spans all disciplines and aspects of life.


These words can be synonyms of creativity: improvement, resourcefulness, problem-solving, self-sufficiency, self-efficacy, thinking, inventiveness, imagination, ingenuity, discovery, hypothesis, intuition, independent thinking, excellence, intelligence, adaptivity, initiative, power, emancipation, change, value-creation, vision, individuality, risk-taking, personal effectiveness, genius, inspiration, talent, changing paradigm/status quo, design, ‘eureka!’ and ‘aha! moment'.


Creativity Education (CE) teaches innovative problem-solving. At its core, CE fosters visual thinking and imagination through art and other mediums, while grounding students in the practical application of their creativity.