What is creativity?

Understanding Creativity


Creativity is the ability to take what you know and turn it into new ideas or concepts. It starts with using your imagination or visualization skills and is guided by ethics to ensure the best outcomes for everyone involved.


Creativity in Action


Innovation is a practical result of creativity. The creative process involves three main stages that work closely together:

  1. Observation: This is where you gather information and form mental images. These images are the medium through which creative people think.

  2. Connection: In this stage, you integrate or combine the mental images into new and innovative ideas.

  3. Implementation: This is where you put these ideas into practice and bring them to life.


The Nature of Creativity


Creativity isn't just a by-product of intelligence; it’s a unique cognitive process. Albert Einstein referred to creativity as 'true intelligence', and Edward de Bono called it 'the highest form of intelligence'.


Creativity Education


Creativity education helps you develop the ability to solve problems by coming up with innovative solutions.


Creativity Beyond Art


Creativity isn't limited to art; it appears in all areas of life. However, art plays a crucial role in fostering creativity.


Synonyms for Creativity


Words that can be synonymous with creativity include: improvement, resourcefulness, problem-solving, self-sufficiency, self-efficacy, thinking, inventiveness, imagination, ingenuity, discovery, hypothesis, intuition, independent thinking, excellence, intelligence, adaptability, initiative, power, emancipation, change, value-creation, vision, individuality, risk-taking, personal effectiveness, genius, inspiration, talent, changing paradigms/status quo, design, and experiencing a "eureka!" or "aha!" moment.