Resources for artists


How to price your art

Deciding a price for your artwork can be tricky. You should think carefully about the following:


Comparison: 


  • Look at what other artists who successfully sell works in a similar style charge for their works. 
  • Check their CVs - do they have a similar level of experience to you? The more exposure you have had, exhibitions you have participated in, social media followers you have looking at your work, the easier it is to justify prices.
  • Does your work seem over or under-priced for your medium and experience?
  • If you are taking part in a group exhibition or in a group sales platform, your prices should seem reasonable relative to the overall show, unless there’s a particular reason otherwise.


Here are some other important things to consider:



Additional costs:


  • Usually shipping is not included in the price of an artwork, as this could vary widely depending on the buyer’s location. 
  • Does this artwork require a frame or something additional to display it? If you are providing that, you should charge more to cover those costs.



Questions to ask yourself:


  • Which medium are you working in?  Buyers expect to pay higher prices for paintings than a drawing or digital work.
  • How long did it take you to create this piece?
  • How much did the materials cost you? 
  • How does this work compare to your others that you are particularly proud of it?
  • Are your prices consistent with one another? Ideally they would gradually rise over time rather than fluctuating or seeming random. If you offer a work for sale across different platforms, keep its price equal.



Remember:


You should be flexible until you find the right level, i.e. a price where people are buying your work. If your artworks are not selling at your set prices, it’s worth lowering them to start building interest and sales, then increasing from there.